Links 02/22/10
Deals
ATP Tennis Inks Corona Extra As Premier Partner
Tire Kingdom Signs Title Sponsorship for NHRA Gatornationals
ISP Signs Deal to Rep NCAA Athletic Directors
Chiquita Sponsors PGA Tour events
WWE Hooks Official Meat Snack -- ConAgraFoods' Slim Jim
J.C. Penney Expands Robotics Sponsorship
Maker’s Mark named official bourbon of equestrian games
New Balance Short Films Steps Into Social Outreach
Trends
Harris Poll Suggests Olympics Fans "Disinterested" to Sponsors
Liquor sponsors? PGA Tour will drink to that
Sporting chance: Leverage, longevity, linkage, language keys to sports sponsorship
Which Olympic sponsor has done the best job to activate its sponsorship
NY Gubernatorial Candidate: Sponsors could save NY state parks What to Do When Your Sponsorship Agreement Goes Sour
NASCAR Sponsorship Deal Made Through Twitter
Oreo, Ritz Drive NASCAR Sponsorship Synergies Verizon, Red Bull run afoul of Olympic sponsorship rules by Tweeting athlete support
Tactics
