Links 03/01/10
AAA, Firestone sign multiyear deals title sponsorship deals with Texas Motor Speedway
LPGA renews Blue Diamond, signs Florida’s Natural
Hershey's Nears Deal for NHL Canada
GE, Universal Orlando could cut #sponsorship ties once sale to Comcast closes
Infiniti Strikes Deal for March Madness
Nivea for Men Signs Sponsorship Deal
Fiat Signs Sponosrship Deal with FA
Washington Freedom and Boston Breakers sign sponsorship deals
Olympic Endor$ements: Who Will Cash In?
More Towns Seeking Sponsors to Balance Books
Experts weigh in on Olympic branding
Canadian lessons on ambush marketing for London 2012