Links 04/26/10
Deals
Green bottled water co., Green Planet, sponsors Corona Wide Open #Volleyball Tour
Budweiser Select Renews Rights As Kentucky Derby, Churchill Downs Beer Sponsor
NCAA chooses BDA to develop activation programs for sponsors involving merchandise
Craftsman Launches MLB-Licensed Tools
Cubs, White Sox announce Crosstown Cup Sponsored by BP
The Ab Circle Pro (see infomercials) dips its toe in #NASCAR
Smith & Nephew to serve as presenting sponsor at St. Jude Classic in Memphis
In 2009, Breeders Cup #sponsorship revenue dropped 16.4 percent, from $6.7 million to $5.6 million SMG Combines Entertainment Units Under One Platform FA flop in search for £40million sponsor Maximize your trade show #sponsorship with Foursquare How the YUM/Louisville Arena Deal Came About IEG Predicts Rise in Music #Sponsorship Of top 70 sponsors (by spend) in '09; 14% raised, 26% maintained, 59% cut spending from '08 Manchester United fans call on sponsors (Budweiser, Nike and Audi) to back fight against Glazers
Country Financial Sponsors 'Road Trips' Virgin Mobile USA Extends "Free I.P." Program to This Summer's Lady Gaga U.S. Monster Ball Tour
Trends & Tidbits
Activations
