Links 06/03/10
Deals
Interstate Batteries Extends Relationship With Joe Gibbs Racing
Time Warner Cable Inks Naming Rights Deal with Live Nation for the Road Runner Mobile Amphitheatre #sponsorship
KPMG named a 2011 Rugby World Cup partner
Trends & Tidbits
Champions League team sponsor, a fierce battle
Did Valuation Specialists Help Raise FIFA's Rights Fees?
London 2012 sponsor uses drugs ban athlete in advertising