Jun 17, 2010 at 11:24 AM
Links 06/16/10
Deals
Zappos.com upgrades to title sponsor for Las Vegas Rock 'n Roll Marathon
WNBA finds Official Commercial Real Estate partner in Newmark Knight Frank
AirTran gets onboard with Pottermania
Anheuser-Busch sponsors Philadelphia Union soccer
Trends & Tidbits
Money Makes The World Cup Go Round
PwC: Brands embarking on long-term journey from #advertising on a medium to #marketing with content
Sponsorship should not be a random act
Activations
Cubs install giant noodle outside Wrigley Field for Kraft's macaroni-and-cheese #sponsorship