Jul 27, 2010 at 12:13 PM
written by

Links 07/26/10





PhotobucketDeals


Yokohama signs marketing deal with Cowboys

BMW, USOC make 6-year #sponsorship deal official

Anheuser-Busch inks deal with Madison Square Garden

U of Tx, Champion Energy Create Affinity Energy Option for Alumni, Fans -- "Texas Longhorns Energy"

Barclays Center adds London-based, Willis Group, as latest sponsor

American Express Sponsors Live Concert Series on Vevo

Continental is expanding its football #sponsorship with a new FC Bayern Munich deal making it the "official tire"

AVEDA signs as presenting sponsor of ECO Fashion Week Vancouver

Michael Jordan scoring deals for Bobcats, signs 2k Sports sponsorship PhotobucketTrends & Tidbits

Sole focus on #sponsorship misses the larger marketing picture

Is measurement up to sponsors or properties? Answer: Yes

A Look at CAA Sports

Sponsorship's dreaded wordPro Football Is One Game Major Marketers Want to Play (and Buy)

U.S. companies paying majority of Olympic freight again

PhotobucketActivations

Volleyball team renamed Atom after #sponsorship from Poland's largest utility