Links 11/17/09
Ruiz Foods joins forces with NASCAR
Ohno Takes Flight with Alaska Air
Farmers Insurance Group Scores With Southwestern Athletic Conference (SWAC) Basketball
Pepsi plots to spoil Coke's World Cup tie
Tampa Bay Lightning Sign Deal With Frank Crum
Should NASCAR Sponsors Be Focusing More on the Summer & Fall Season?
Local Media, Layoffs and Sponsorship
Does the PGA Model Need A Makeover?
Using multi-cultural marketing to extend the value of sponsorships
Bet-at-home.com Signs Sponsorship With European Handball Championships