Links 12/07/09
iShares Cross-Promotes Cirque du Soleil and Discovery Museum
Jelly Belly extends cycling team sponsorship two years
Broadcasters Tap Apps for New Revenue
Nestle Swaps Virgin Marathon SponsorshipDemolition Sponsorship On Tap for Texas Stadium?
8 Event Strategy Success Stories
Sweet Harmony for Brands, Musicians
Idea Cellular drops cricket sponsorship 2 years early, cites disappointment in "branding impact"