Links 12/14/09

Deals

RCN Signs Deal with UIC Athletics

Louisville Arena Signs 4 Sponsors: McDonald’s Restaurants of Kentuckiana Co-op, Coca-Cola Enterprises Inc., The Homemade Ice Cream and Pie Kitchen and The Galt House Hotel

Lance Armstrong's Team RadioShack Secures $3.75M Deal with Trek

Siemens to Light Up Disney's 'It's A Small World' Attraction With Sylvania Sponsorship

Accenture Ends Deal With Woods; Gillette Takes Break

Trends

World Yacht Racing Forum debates sport's commercial return

THY sponsorship sparks diplomatic problems, and flight delays, for FC Barcelona's trip to Abu Dhabi

Sponsorship Acquisition: It’s Not Personal, It’s Just Business

Tiger's troubles seen swiping sports sponsorship market

Tactics

UK Telco offers offers families £250 for naming rights to their home

Dr Pepper Snapple Group Gears Up College Basketball Promotion

British Airways Chooses IMG for Sponsorship Consulting

Fashion Houses Battle for 'Horse Culture'

photo credit: crystal clear via wikimedia