Links 12/18/09

Deals

NASCAR, partners plan up to 500 branded campgrounds

Petronas chairman confirms withdrawal from F1 team sponsorship

ABC board revokes employee's Jim Beam bass fishing sponsorship amid investigation

Firestone Signs Five Year Deal With MLB

USA Luge gets extension of Norton deal til 2014

Trends

Champions League money up despite downturn

There Was No Business Like Barca's in 2009

World Cup is a tough draw for UK corporate hospitality

Tactics

Tag Heuer to Dial Back Tiger

London 2012 asks PR agencies (WPP, Chime Comm., Publicis Groupe, Interpublic Groupe & Edelman) for V-I-K Sponsorship

Company Bucks the Trend; Offers Tiger Woods ‘Smokesperson’ Deal

Atlanta companies seek Olympic gold in London

photo credit: crystal clear via wikimedia