Links 12/21/09

Deals

RCN Renews Deal with Patriot Center

ISP extends with Mid-American Conference

Army, Geico round out line-up for NHL Winter Classic

Mercedes signs Petronas as title sponsor

Trends

Arsene Wenger heading for a windfall as Arsenal seek sponsorship cash

Roundabout Feels Pinch After Period of Growth

List of who's advertising in this year's Super Bowl

Supplier vs. Sponsor; Loophole for Tobacco Companies?

F1 team sponsorship drops 8% (yr/yr) in 2009, while F1 (circuit) grows sponsorship 79%

Eurostar cancels sponsorship, to 'rethink' 2010 marketing in response to recent service disruption

Tactics

2009 College Football Bowl Gifts to Participants

Beef O'Brady's uses bowl sponsorship to get national brand awareness

OOH Opps at the Super Bowl

photo credit: crystal clear via wikimedia