Links 12/22/09

Deals

Dell drops MTV's Jersey Shore Ads

Ford, Pepsi Raise Social Media Stakes With Hulu Show

Air NZ pulls out of Fashion Week naming-rights deal

New Balance Partners with City of Boston to Clear Snow on Running Paths

Trends

Are We Coming Up With Enough Bad Ideas?

Sports Marketers Eye Hot Dates in 2010

First time in 25 yrs: less money spent on #sponsorship than in the prior year; down $100 million (0.6%) in ’09 to $16.51B ~ IEG

Formula 1, A Sport That Could Use a Boost

Kenya Could Co-Sponsor The 2010 World Cup

Sponsors, it's time to break those links

Tactics

NASCAR: Car Wrapping Isn't Just for Gift Giving Anymore

Papa John Pays For Bank Shot

Henkel, Mercedes, settle F1 sponsorship dispute

photo credit: crystal clear via wikimedia