Live Nation Partners With Groupon For Daily Deals On Event Tickets

Groupon and Live Nation Entertainment have formed a joint venture to develop a new online ticketing deals channel called GrouponLive. GrouponLive will serve as a local resource for Live Nation events and clients of its global ticketing business, Ticketmaster and will span concerts, sports, theater, arts and other live events. Financial terms of the deal were not disclosed.

"With unprecedented access to Live Nation's expansive roster of performers and events, GrouponLive will be the destination for exclusive live event deals," said Andrew Mason, founder and CEO, Groupon. "We're excited to work with Live Nation to further deliver on our commitment to offer amazing local experiences to our subscribers."

Presumably the new consumer channel will also offer opportunities to tie-in Live Nation corporate partners, but it was not immediately evident how sponsorship might be integrated with the new platform.

"GrouponLive represents a new channel to drive value for fans, while helping artists and others to reach ever larger audiences," said Michael Rapino, President and Chief Executive Officer of Live Nation Entertainment. "By adding this channel to our ticketing platform, we will also provide our venue partners with another option for driving ticket sales across a wide range of events. Our success is based on selling tickets and filling seats and GrouponLive gives us another platform to achieve this."

With a launch expected in weeks, users of GrouponLive will have access to limited-time deals on a variety of events across North America and be receive updates as new events come available.

To learn more about how Live Nation's sponsorship function, check out SponsorPitch's report on the company's first quarter performance. #NEWSTAG