Louis Vuitton Launches First-Ever TV Ad

Check out the high-end fashion house's first-ever foray into the low-brow medium of broadcast television. Filmed at Paris' Louvre and entitled L'invitation Au Voyage (the Art of Travel), the Louis Vuitton spot made its debut on the Showtime hit, Homeland, last night. The ad is part of a new global brand campaign that seems to be aimed at creating more mass appeal for a brand that's used to courting the high-end consumer. d

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