Luxury Transport Startup Sponsors Rides For IM Teams To/From Games

If you live in San Francisco Bay Area, New York City, Los Angeles, Seattle, Chicago, Boston, Washington, D.C., Vancouver, Toronto, Paris or Philadelphia, you've likely heard of the uber hot on-demand car service start-up, Uber.com. Despite having raised nearly $45 million in venture funding, the company is still a scrappy start-up when it comes to marketing. This summer, Uber in Chicago is running a grassroots sponsorship program that provides rides to and from intramural sports league games for 50 lucky IM sports teams. It's another example of a broader trend of startups turning to sponsorship to broaden awareness and appeal beyond early technology adopters.

Check out the details below...

"Summer is here, bringing on Chicago’s summer pastime: intramural sports leagues!

In an attempt to reclaim past glories/leave work early, adults gather all over Chicago’s parks and beaches to show their off their skills. If all goes well, your team wins, you meet some new people, and you can hopefully walk the next day. If not…well, at least there’s the bar. Here’s where Uber comes in – the obligatory four hour post-game celebration/blamefest. How about letting Uber help transport your intramural team?!

Interested? If you’re one of the first 50 teams to sign up and follow a few simple rules, you’ll get Uber Tanks (see left), a few free rides this summer, and FREE first rides for any Uber rookie teammates. Spike for the win!

What does Uber sponsorship mean?