Mar 23, 2010 at 03:32 PM
written by MediaPost

"Made in Italy" Coming to MSG

Buonitalia SpA, the Rome-based governmental agency responsible for promoting, internationalizing, and safeguarding Italian agricultural products, has inked a deal with Madison Square Garden around the New York Knicks. The goal is to get the "Made in Italy" message out and drive consumers to sample Italian-made products with Protected Designation of Origin and Protected Geographical Indication status.