Jun 28, 2010 at 01:22 PM
written by bizjournals.com

Magic sign PepsiCo as 3rd founding partner

The Orlando Magic signed PepsiCo as a third founding partner for Amway Center, the team’s $480 million arena opening in October.

The five-year deal is valued at seven figures annually, said Alex Martins, the Magic’s chief operating officer. It’s on par with deals the club signed with the first two founding partners, AirTran and technology provider Harris Corp. The Magic call them Champions of the Community partnerships.