Man U Sees 49% Bump In Sponsorship Rev
Manchester United's sponsorship revenue for the second quarter by 48.6%, over the same period from a year ago, to £20.8 million; driven by the addition of several new regionally-focused sponsorships including deals with Kansai and Singha (global; headquartered in Japan/South Africa and Thailand), Wahaha and Multistrada (regional; China and Indonesia respectively); and China Construction Bank and Denizbank (financial services; China and Turkey).
The big news from Man-U's second quarter results, however, was the announcement that the club has secured a new eight year sponsorship agreement for the Manchester United training kit. Executives say that an announcement is forthcoming with further details. Back in October, team officials indicated that they had bought out its $64 million training kit deal with DHL two years early.
"Manchester United achieved record revenue and record adjusted EBITDA in the second quarter driven by our commercial operation, which continues to experience extremely strong growth particularly in sponsorship," Ed Woodward, Executive Vice Chairman commented. "In addition, our acquisition of BskyB’s one third stake in Manchester United’s global television channel MUTV will be key in expanding our media business in the future."
