Meet the Star of Visa's New NFL Ad, Ned

Visa's new ad, launched yesterday, depicts the journey of Ned, a fictitious NFL fan, who swipes a Visa card to pay for an everyday purchase and ends up attending Super Bowl XLVI with nine of his friends.

"At the center of our campaign is a unique prize that one Visa cardholder will actually be able to experience at Super Bowl XLVI with 10 of his or her friends and family," said Alex Craddock, Head of North America Marketing, Visa Inc. "By utilizing traditional, digital and social media to bring this compelling and creative story of Ned's journey to life, we aim to connect with NFL fan's at their point of passion and become a part of their conversation throughout the season."

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