Mar 29, 2011 at 03:41 PM
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MLB Ballparks Help United Launch Post-Merger Brand

The Chicago Cubs and Chicago-based United Airlines have agreed to a new three-year exclusive agreement making United Airlines the Official Airline of the Chicago Cubs and Wrigley Field, and extending a partnership that began in 2004. Starting with the 2011 season, United will be the only airline visible in Wrigley Field and on the road with the Cubs.

As a part of the extended partnership, the Cubs will rebrand Wrigley Field's Stadium Club as the United Club. In addition, to in-ballpark signage and daily game day integration during the season, United has separately secured rights to the highly-visible rooftop sign outside of Wrigley Field along Waveland Avenue.

The Chicago Tribune reports that United will use opening day to launch its new post-merger logo at all 5 sponsored MLB stadiums: Dodger Field, U.S. Cellular Field, Minute Made Park and Progressive Field.

"The Cubs have relied on United to fly our team across the country for years," said Wally Hayward, executive vice president, chief sales and marketing officer of the Chicago Cubs. "We're pleased to extend our partnership with United, a global company with local roots, and look forward to working together to deliver a world-class experience to our fans."

"As Chicago's hometown airline, we are thrilled to partner with the Cubs-a true Chicago icon", said Mark Bergsrud, senior vice president of marketing for United. "We look forward to being a part of the team experience, both in Chicago and at every away game, for both players and fans."