MLB Juicers Square Off Tonight
Juicing has a negative connotation these days in baseball, but one official juice can't lose during the MLB Division Series, which kicks off today between Boston and LAA. MonaVie is the official juice of the Boston Red Sox; and, MonaVie EMV is the official healthy energy drink of the Los Angeles Angels of Anaheim.
Even better, they've sponsored with different products under the company umbrella, pitting the energy drink category, e MV, square against the natural fruit juice, Active, in Monavie's portfolio.
The seven game series kicking off tonight in Anaheim gives Monavie a great opportunity to creatively grow awareness of their products on both coasts.
I'm going with the energy drink and Big Papi in this one. Or as the company website simply proclaims, 'Go Monavie!'