Nov 30, 2012 at 02:05 PM
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Moët & Chandon Toasts New Brand Ambassador

17-time grand slam champion, Roger Federer, will star in Moët & Chandon's next advertising campaign, launching next March. The deal is the latest in a string of recent partnerships that has solidified the champagne's standing in the world of tennis.

"It's more than just an honour to be Moët & Chandon's brand ambassador, it's an invitation to be part of a very glamorous tradition," said Roger Federer. "Moët & Chandon has always been the champagne of international trendsetters and I'm proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career."

In recent months, Moët has expanded its role in the sport of tennis becoming the official champagne of the ATP, Lawn Tennis Association and U.S. Open, among other events.

"Roger Federer personifies the achievement, great generosity and tremendous style values that have been key to our House throughout its long history," commented Stéphane Baschiera, President and CEO of Moët & Chandon. "As a champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon's hallmark hospitality."