Oct 31, 2011 at 12:49 PM
written by

Moët Strengthens Ties to Tennis

Moët & Chandon the Official Champagne of the ATP World Tour in a three year deal announced earlier today. As part of the agreement, Moët & Chandon will also become a Gold Sponsor of the Barclays ATP World Tour Finals at The O2 in London and the official presenting sponsor of the annual ATP World Tour Awards. Moët & Chandon is already an official sponsor of the U.S. Open and has an annual presence at the French Open.

Focused on celebrating memorable moments on the ATP World Tour throughout the season, the sponsorship will be activated through a range of promotional initiatives onsite at tournaments, across ATP digital channels, and the ATP’s weekly TV magazine show, ATP World Tour Uncovered.

"We happily welcome Moët & Chandon as the new official champagne of the ATP World Tour and Barclays ATP World Tour Finals," Adam Helfant, ATP Executive Chairman and President, said. "Moët & Chandon is a global luxury brand that fits perfectly with the game of tennis. We look forward to celebrating many great moments together and raising money for an important cause this November."

"Showcasing success is one of Moët & Chandon’s original values, and one which clearly resonates at ATP World Tour events. Tennis, in addition to brilliant matches and victories on court, is a perfect complement to our partnership with cinema, offering red carpet moments of its own, and providing new opportunities to share the magic of Moët & Chandon with the world," Daniel Lalonde President and CEO of Moët & Chandon remarked.