Nov 17, 2010 at 02:50 PM
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MusclePharm Grabs BodyBuilding Sponsorship

Nutritional supplements company, MusclePharm Corporation, has signed a four year partnership with the World Bodybuilding and Fitness Federation that will place the company as the title sponsor of the WBFF and its events, through 2014. The partnership will begin in 2011.

Paul Dillet, President and CEO of WBFF, said, "We believe this partnership will greatly increase the reach of both brands and continue to fuel the record growth both companies have enjoyed over the past few years."

In four years, the WBFF has grown to become a popular destination for aspiring professional bodybuilders and fitness competitors. In 2010 alone, participants from more than 25 different countries competed in the WBFF World Championships, which featured some of the world's top fitness athletes.

MusclePharm's President, Cory Gregory, commented, "We are very excited to partner with the WBFF. We believe this relationship will expand our brand by introducing our nutritional supplements, which are 100% free of any banned substances, to a new market."

"With the recently announced fulfillment agreement, our enhanced operating platform will enable us to improve margins and enable management to focus on partnering opportunities such as WBFF. We believe we are well positioned to achieve very strong growth in 2011 and look forward to leveraging our brand and superior product offerings into new channels and improving our operating margins."

WBFF's event schedule includes annual stops in major cities and regions including Toronto, Vancouver, Calgary, Quebec, with new shows coming in Boston, Kansas City and Bridgeport.