Jun 10, 2013 at 07:00 PM
written by Staff

NBA Approves On-Court Ads

Under a new plan approved today, the NBA will allow teams to sell on-court advertising decals in front of team benches as well as on top of the backboards. Next season will be a test run for the new inventory, which some experts believe could net teams up to an additional $2 million annually in corporate sponsorship revenue.