NBA Exec Says League Hasn't Lost One Partner Due To Lockout
According to the Wall Street Journal, the NBA, which will now begin its season on Christmas day, is set to announce long-term advertising partnership renewals with Anheuser-Busch InBev, Gatorade and AutoTrader.com later today. Mark Tatum, the National Basketball Association's executive vice president of global marketing partnerships, said the league didn't lose one partner because of the NBA owners' lockout, which reduced the season to 66 games.
