Nestle Pure Life Partners With Keep America Beautiful

Keep America Beautiful and bottled water brand, Nestle Pure Life, have agreed to a partnership that will run through 2013 and include official sponsorship of the 2010 Great American Cleanup, Keep America Beautiful's cornerstone community improvement event.

"Nestle Pure Life bottled water has a long tradition of striving to keep families and their communities healthy," said Rick Tanner, vice president, marketing, Nestle Waters North America. "Not only is water one of the healthiest beverage choices, but every Nestle Pure Life bottle is recyclable, and we continue to innovate and reduce the amount of plastic in our bottles."

The Nestle Pure Life partnership with the Great American Cleanup will focus on increasing recycling rates nationwide through a new recycling awards program. Nestle Pure Life will award a total of $25,000 to Keep America Beautiful for distribution to the top 25 KAB affiliates collecting the most PET bottles per capita during the 2010 cleanup events. Nestle Pure Life will also provide bottled water to an estimated 3 million volunteers at clean-up events throughout the nation.

"Keep America Beautiful is thrilled to partner with Nestle Pure Life bottled water," said Matthew McKenna, president and CEO of Keep America Beautiful. "Together, we can engage individuals nationwide to take greater responsibility for improving their community's environment."

Other national sponsors include Dow, Pepsi, Scotts Miracle-Gro, Solo, Glad, Waste Management, Wrigley, Troy-Bilt and O.B.