Jan 10, 2013 at 02:46 PM
written by

New Balance Promotes Disney Partnership With Mickey-Inspired Running Shoe

New Balance is giving its running shoes a Mickey and Minnie-inspired update today announcing the launch of the limited edition 860v3 runDisney-edition New Balance running shoe.

The new shoe is part of an integrated alliance between Disney and New Balance that will make the apparel company the official athletic shoe of the Magic Kingdom. In addition to becoming the Official Running Shoe of runDisney, New Balance will be the official athletic shoe of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex, the official baseball shoe of amateur baseball events, and the title sponsor of the track and field facility at ESPN Wide World of Sports Complex.

“New Balance and Disney share a commitment to quality and innovation,” says Rob DeMartini, President and CEO of New Balance. “We are proud to work with Walt Disney Parks & Resorts to showcase New Balance’s brand excellence and the benefits of an active lifestyle.”

The shoes will be available for sale at the Walt Disney World Marathon Weekend starting today.

"Our relationship with New Balance complements our company's efforts to provide healthy options for families during their Disney vacation,” said George Aguel, senior vice president, Disney Corporate Alliances. "We are excited about this new agreement and look forward to working with New Balance."