Apr 22, 2011 at 02:32 PM
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New England Revolution Land Jersey Deal

UnitedHealthcare will serve as the New England Revolution's first-ever jersey partner, both parties announced in unveiling a multi-year partnership earlier today. The Revolution will debut their game jerseys displaying the UnitedHealthcare logo for the team's game against Kansas City tomorrow. Activation of the deal will center on raising awareness about the benefits of healthy living and preventing chronic diseases such as childhood obesity and diabetes.

“With so many young people playing soccer in America, this new partnership serves as a great opportunity to reach more children in our fight against childhood diabetes and obesity,” said Michael Matteo, chief executive officer, UnitedHealthcare National Accounts. “The Revolution players embody wellness and fitness and we look forward to working with them to get kids moving and to further our mission of helping people live healthier lives.”

Revolution players will help educate local children about the importance of healthy living and exercise at inner-city soccer clinics staged through UnitedHealthcare’s “JOIN” model, which is completing a successful pilot program with the YMCA in Rhode Island.

“There is no more significant brand placement in sports than across the chest of an athlete and we’re proud that UnitedHealthcare has chosen to partner with the Revolution in this way,” New England Revolution Investor/Operator Jonathan A. Kraft said. “We believe UnitedHealthcare’s innovative approach to promoting youth fitness and wellness, coupled with the platform of our team and Major League Soccer’s national footprint, will make a significant, positive impact in New England and across the country. Raising awareness - especially among children - of the importance of living a healthy life starting at a young age is imperative, and we’re pleased to be part of UnitedHealthcare’s efforts.”