New Gin Finds Its First Sports Sponsorship

New Amsterdam Gin, which is produced in Modesto, California and was launched in 2008, has signed its first sponsorship deal with a major sports franchise, the Oakland Raiders.

"We are excited to kick off the season with the support of New Amsterdam Gin," said Robert Kinnard, Senior Director of Marketing and Corporate Sales for the Oakland Raiders. "The brand is a perfect fit for the Raider Nation and the New Amsterdam Bar is sure to bring a new level of excitement to the in-stadium experience."

New Amsterdam will be the featured gin in the Coliseum's East Side Club, with signature cocktails and branded signage throughout the space. The sponsorship also includes the use of official team marks and logos for consumer retail promotions.

"New Amsterdam is delighted to launch this new relationship with the Oakland Raiders, one of the most popular teams in the NFL today," said Gerard Thoukis, Director of Marketing for New Amsterdam Gin. "With our distillery located in nearby Modesto, we are proud to partner with an organization that has a legacy of dedication and commitment to our Northern California community. We are thrilled to introduce New Amsterdam Gin to the Raider Nation."