Nov 23, 2011 at 05:39 AM
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New Triathlon Series Lands First Big Backer

HITS Triathlon Series, being billed as the first race series to feature five distances at single event and with events taking place each month starting in December has found its first sponsor. HighTower, a national financial services company serving high net worth and institutional clients, will have a major presence at HITS Triathlon Series events throughout the United States, beginning with the first HITS Triathlon Series event in Palm Springs on December 3-4, 2011. HighTower will also sponsor eight events next year, culminating with the series championship in Palm Springs on December 1-2, 2012.

This is HighTower's first major sponsorship of a triathlon series and reflects the company's efforts to support regional athletic events and health initiatives.

"We applaud the hard work and determination of each and every one of the athletes participating in the HITS Triathlon Series," said Elliot S. Weissbluth, Chief Executive Officer of HighTower. "Training for a triathlon and planning for your financial future both require discipline, focus and a trusted partner to help you reach your goals. HighTower is proud to be that partner."

The activation is not just about reaching new customers, as more than 20 HighTower employees plan to compete in the HITS Triathlon Series events over the next year, including Tom McGuirk, two-time Olympian and Managing Director of HighTower.

"HighTower's participation is a big win for the HITS Triathlon Series and shows the growing interest in this exciting sport," said Tom Struzzieri, president and CEO of HITS, Inc. "We believe that, working with HighTower, our race participants' portfolios will be as strong as their competitive spirits."

HITS will try to differentiate itself in the growing triathlon space, by offering a distance for everyone that assures a challenging course geared to each participant's unique level of training. In its first year, HITS plans to hold events in Palm Springs, CA; Naples, FL, Corpus Christi, TX; Ocala, FL; Napa Valley, CA; Marble Falls, TX; Hunter Mountain, NY; Fort Collins, CO; Cable, WI; Cooperstown, NY; Traverse City, MI; and Lake Havasu City, AZ.