Feb 23, 2011 at 03:48 PM
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NHL COO Talks Beer Sponsorship With Bloomberg

John Collins, chief operating officer of the National Hockey League, sat down with Bloomberg's Michele Steele to talk about the $375 million Molson sponsorship deal. Collins says "we completely disagree" with Labatt's assertion that they had a pre-existing NHL sponsorship deal. Watch the video below for the full interview.