Nike Becomes Outfitter of Choice for Texas High Schools
In the first deal of its kind between Nike and a statewide high school governing body, the apparel and equipment-maker has agreed to become the official sponsor of Texas' UIL. Though Nike will offer discounted apparel and equipment to the UIL's 1,300 member schools, each high school will still retain the right to choose their own apparel, including competing brands.
From Today's American-Statesman:
UIL chief of staff Kim Rogers said the organization put the official partnership up for bidding several months ago. She said Nike, which has worked with the UIL in the past at Class 5A state football championships, came back with the best offer.
