Nike Creates Real Life Flipbook With Dozens Of CP3 Body Doubles

Wieden+Kennedy and Nike recently found a unique way to promote the launch of the new Jordan CP3.VI. Dozens of Chris Paul body-doubles lined Venice Beach in frozen poses, one slightly enhanced from the next, to create a human flipbook of sorts as curious spectators looked on. In less than a week, the 'Cut Through L.A.' video has been viewed over 550,000 times on YouTube. Check it out for yourself below.

Via PSFK

#activationstag