Nissan Marketing Exec: 'An Idiot Can Put A Logo On Something'

In an interview with PRWeek, Nissan Global Marketing Communications VP, Simon Sproule, recently spoke out on sponsorship creativity (or the lack thereof) in no uncertain terms. "An idiot can put a logo on something, you need to activate it," Sproule said. Regretfully (for you), that assertion was proved correct when we went digging in the SP archives... enjoy!

#activationstag