Nivea Says Focus & Foreplay

Focus and foreplay are critical ingredients to the first kiss of the new year, according to this video courtesy of Nivea's Times Square New Year's Eve sponsorship. Not as easy as it looks in sub freezing temps.

That's the crux of the Nivea lip care tie-in, which is facilitated through an official sponsorship with the Times Square Alliance. 2009/2010 will be the second year of the campaign. Nivea along with Nick Lachey and Vanessa Minnillo, will host a 'Kiss and be Kissed Stage' during the New Year’s Eve in Times Square this year. As part of the deal, four Nivea vignettes are scheduled throughout the evening featuring the co-hosts, several couples invited to "kiss in front of a billion people" and at some point in the evening a surprise marriage proposal.

“As a brand, NIVEA values the importance of human connections, which is why there is no better place to be than Times Square on New Year’s, where the whole world comes together to celebrate the start of 2010, a year of ‘Love, Hugs and Kisses,’” said Nicolas Maurer, Vice President, Marketing at Beiersdorf Inc. “As the brand that stands for touchable, smooth skin and kissable lips, this year, once again, we encourage everyone to make their New Year’s Kiss or Hug one to remember.”

Here's some last minute tips from the midnight kiss 'run-through.'