North America's Largest Transportation System Has A Plan For Handling Naming Rights
While the nation's largest subway system has from time to time entered naming rights negotiations, no standard protocol exists for fielding sponsorship offers. That may be about to change as a formal process has been proposed for handling naming rights for New York's MTA. The following proposed guidelines will be debated during this week's board meeting "in anticipation of future requests" to rename New York's subway stations. H/T: New York Post
