Nudists Need Sponsors, Too

Well, this is interesting. The Wall Street Journal is out with a piece detailing the American Association for Nude Recreation's efforts to court corporate america. From WSJ:

The nation's largest nudist association is looking for corporate sponsors, and leaders think this might be their moment in the sun. Now that the organic food movement has given the word naked a wholesome new meaning—suggesting natural and free of preservatives—the word is popping up in all kinds of product names: Naked Pizza, Bear Naked granola, the Naked Grape Chardonnay and more than one naked lager.

Though there have been no takers for the sponsorship yet, the organization has received a case of E. & J. Gallo Winery's Naked Grape wine. Value-in-Kind of sorts?