NY Giants Partner Up With Party City

With a 1-2 start, the Giants haven't had much to celebrate on the field during the still-young season, but that hasn't stopped the team from signing an official party store. Party City and the Giants announced a new sponsorship today that will make the retail supplier of party supplies Big Blue's official party store.

"We are thrilled to partner with such a renowned NFL team. As the leading party supply store, no other retailer is better suited than Party City to be the official tailgate supply store of the New York Giants," says Lisa Laube, president of Party City. "Our sponsorship provides an unprecedented opportunity for Party City to support the NFL's most passionate fans."

Party City already carries a wide collection of Giants party supplies and the new partnership includes a chance to see in person the Giants play at New Meadowlands Stadium, pre-and in-game celebrations and an in-stadium presence.

In activation of the new sponsorship, Party City will also host a text-to-win promotion in which Party City will sponsor complimentary VIP Club seating throughout the 2010 football season. Fans can visit one of the more than seventy-five Party City stores in the Tri-state area to obtain an entry code.