Omnicom Merges Sports Marketing Siblings

In the second major sports marketing M&A deal this month, one of the largest sports marketing agencies, GMR Marketing, announced this morning that it has begun a merger with Omnicom sister sports marketing agency, SportsMark. The merger of two Omnicom agencies in the experiential marketing space, both parties say will bring together GMR’s strategic digital and consumer engagement capabilities with SportsMark’s global event operation and hospitality experience.

The combined agency will include 850 full-time staff working in 20 offices in 10 different countries worldwide across North America, South America, Europe, and Asia/Asia Pacific.

“As one entity, we will offer our clients an unmatched combination of strategic and operational resources with deep event marketing experience and key relationships with global sports and entertainment properties,” said Gary Reynolds, GMR’s CEO and Chairman.

The combined entity will service clients in the areas of strategy, consulting, digital/creative services, events, promotions, field staffing, sponsorship activation and corporate hospitality.

“We look forward to delivering our clients an expanded, comprehensive scope of integrated marketing, hospitality, and event management capabilities in key markets around the globe, while providing the same level of strategic customization and best-in-class service that both SportsMark and GMR are known for,” said Steve Skubic, SportsMark’s CEO.

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