Paddy Power Pushes Olympic Limits With Ambush Attempt

It's all fun and games until someone ends up going to court. Paddy Power, the betting brand infamous for its creative ambush tactics, is at it again with this billboard strategically placed in rail stations around London. The billboard, Paddy Power says, references the Paddy Power Egg-and-Spoon Race, not the Olympics. Here's the billboard in question..

LOCOG isn't laughing and has instructed outdoor advertising company JCDecaux to remove the signage. In turn, Paddy Power has threatened to legal action.

"We pride ourselves on listening to our customers and what we’ve heard loud and clear is that LOCOG have got their priorities upside-down," a Paddy Power spokesperson said. "It’s a pity they didn’t put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams. We’re taking this fight to the High Court in the interest of our customers and of common sense”

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