Pampers and Great Wolf Get Ready for Summer With Splashers Sponsorship

Great Wolf Resorts, North America's largest family of indoor waterparks, is partnering with Pampers, as its Splashers Swim Pants brand will be the company's official baby care partner in 2010. The renewed agreement will provide promotional benefits at attractions across eleven Great Wolf North American destinations.

"We're thrilled to continue this partnership between two companies whose brands are all about putting families first," said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. "Last year's partnership was a great success, and I have no doubt that this year will be even better."

Splashers Swim Pants will again be the official sponsor of the Cub Paw Pool zero-depth water attraction at each of the 10 U.S. Great Wolf Lodge brand resorts, and its Blue Harbor Resort in Sheboygan, Wisconsin. The swim pants brand will also be the presenting sponsor of the Great Wolf Lodge Duck Races at participating properties, in addition to selling Pampers products at many of the Great Wolf Lodge locations.

Parents will benefit from the partnership between Great Wolf Resorts and Splashers Swim Pants as well, thanks to an exclusive $25 per night discount offer redeemable during select dates in 2010 by mentioning the offer and presenting a Splashers Swim Pants proof of purchase upon check-in.

"We understand how important it is for parents and babies to have a fun and safe time together in the water, and our Splashers product helps families do that," said Julie Stokes, vice president of marketing for Great Wolf Resorts. "Great Wolf Lodge provides that experience to families year-round, which is the perfect match for Splashers."

Great Wolf Resorts other corporate partners include Starbucks, Pizza Hut, Pepsi, Aquafina, Little Tikes, Nestle USA, Bank of America, and Enterprise Rent-A-Car.