Pepsi Exec: Fusion of Music, Film & Digital All Coming Together

Clickz caught up with Pepsi's social media strategist Shiv Sing to check-in (pun intended) on Pepsi's SXSWi activation. Check out what he had to say on how location-based services fit with Pepsi's music and film marketing strategy.

Also, be sure to check out this short clip from the Pepsico PR folks on how they're activating their SXSW sponsorship.

To learn even more about what PepsiCo's sponsoring SXSW for a third straight year, head over to pepsicoblogs.com