Pizza Chain Follows Back Twitter Followers With Creepy Mushroom Mascot

Pizza chain, Mellow Mushroom, recently came up with an interesting way to promote its growing social media presence. The Atlanta pizza chain now in 120 locations nationwide, told fans to follow it on Twitter and it might follow them back with the pizza chain's mastoc. The "Follow Us and We'll Follow You" campaign, while admittedly a little creepy, could provide an interesting idea for teams and sponsors looking to engage fans with a fun social media promotion. The promotion was created by ad agency, Fitzgerald+CO. Check it out..

H/T: AdLand.TV

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