PowerBar To Encourage Donations To USA Water Polo Through On-Pack Promotion

PowerBar has entered in to a two year agreement with USA Water Polo to serve as an official supplier. As part of the agreement, PowerBar will supply the USA Water Polo National Teams with a range of products across the PowerBar platform, while also presenting the opportunity for donations back to USA Water Polo through the purchase of PowerBar products. The agreement runs through the 2012 Olympic Games.

“PowerBar has a history of innovation and excellence in the sport nutrition field. We are excited that they have chosen to support the training of our National Teams,” stated USA Water Polo CMO Jen Rottenberg.

“We are thrilled to bring USA Water polo on board as a PowerBar sponsored team. USA Water Polo exemplifies excellence in their sport and we feel they are a great fit for our products which assist athletes in achieving their best effort in and out of the pool,” said David Paterson, PowerBar Sports Marketing Manager

“So far the athletes love the PowerBar Gel Blasts, they are easy to grab when they have a short break between swim sets, drills, or scrimmage sessions. It is an easy way to get in carbohydrate and electrolytes when breaks in practice or play are limited. The other great benefit is that gel blasts do not melt on the pool deck as they may sit there for extended periods of time between fueling opportunities!” said Shawn Dolan, USOC Sports Dietitian and Physiologist.

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