Oct 01, 2010 at 02:26 PM
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Premier Partnerships Says Hip Hop Hall Can Command $30M+ in Sponsorship

The Hip Hop Hall of Fame Museum & Entertainment Complex has tapped Premier Partnerships as its corporate sales strategy developer and will use Premier's Revenue Maximizer valuation tool to assess its market potential.

In a press release, the HHHOF said that the "Revenue Maximizer" will provide "all of our New York City Officials, Corporate Partners, Investment Bankers, as well as our Music & Entertainment Industry Clients a clear picture of the HHHOF Museum's true value and economic impact, and the advertiser co-branding potential to the New York greater cultural community."

"As a veteran and small business executive, the Premiere team has been supportive and patient, while performing at the highest of standards. We are excited about working with their elite team in finally putting a value and sales activation plan on HHHOF Museum and our Multi-Media Branded Properties," stated James JT Thompson, HHHOF Creator and Executive Producer.

Premier and the HHHOF said that preliminary reports suggest that the HHHOF Museum & Entertainment Complex can command over $30 Million in immediate "Official Category Sponsorship Sales & Advertising." More from the release:

There will be multi-year co-branding deals where (10+) Official Corporate or Service Sponsor Partners will command the "Naming and Development rights" to a HHHOF Museum Floor, Exhibits, and Activity Annually for up to a 5 year period as an "Exclusive Official Category Sponsor" in all available media. Partners will include the Official Soft Drink, Automobile, Phone, Search Engine, Consumer Electronic Devices, Shoe or Athletic Wear, Fashion, Equipment Maker, Credit Card, Computers, Jewelry, Beer, Hotel, and more, as these partnerships will be available for all products, services, and technology companies.

The HHHOF Museum is in the final development stages in Manhattan and when completed will include the museum, retail gift store, a full service restaurant, and concert lounge with broadcasting capabilities. It anticipates over 300,000 visitors per year to the museum, and another 600,000 patrons per year to attend over 200 live events & concerts