Property Spotlight: Vail Film Festival

The Vail Film Festival was one of the first properties to sign-up for SponsorPitch back in January. With the event coming up this weekend, we figured we'd check in with them to see how things were going as they gear up for the 6th annual event running this year from April 2nd-5th.

Founded by actors, filmmakers, and dedicated film enthusiasts, and in close partnership with the Town of Vail and Vail Resorts, the Vail Film Festival is a platform for independent filmmakers to screen their productions in an incredible atmosphere. The first annual Vail Film Festival, conceived and staged by the Colorado Film Institute, was held in Vail, Colorado from April 1 – 4, 2004. The festival drew over 5,000 attendees. The Vail Film Festival has grown significantly since it’s inception, now receiving over 1,000 film submissions, 12,000 attendees, 250 filmmakers, and screening 75 films over four days.

This has caught the eye of a number of astute marketers looking to tap in to a young, hip and high income audience including:

It's probably too late to partner up for this year's event and while VFF may not be Sundance yet, it is a great medium to reach tastemakers and influencers in a less cluttered environment than some of the other film festivals out there. Think about it for next year if you want to catch a hot new property on the way up.