Puma Spends Nearly 7.5% Of Total Sales In India On IPL Cricket

In an insightful interview with Business Standard, Puma Sports India managing director, Rajiv Mehta, shares that the German sportswear and apparel giant spends 10 to 15% of overall sales on building the brand, of which a full 50% goes into promotions with the Indian Premier League. And why not, Mehta goes on to tell Business Standard that the Indian market for sportswear is climbing at a 15-20% clip. Tie this in to the idea that India is expected by some to become the fastest growing major economy in the world by 2012 and you can see why Mehta's excited. Check out the full interview at Business Standard.

photo credit #newstag