Aug 14, 2009 at 07:57 PM
written by

Quick Tip: Leverage Existing Sponsors to Sell New Ones

Use your existing sponsors to help you sell new ones. Ask for their referrals, build case studies with them and advise prospective sponsors to talk with existing ones about their personal experience. If they've got a great story (which they should, right?), talk it up! Like any other business, word of mouth can be one of your most powerful sales tools.