Oct 04, 2010 at 01:53 PM
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Ram Trucks Ramps Up at Fairs & Festivals

From Milwaukee to Dallas, the Ram Truck brand had a busy weekend. Ram was the exclusive automotive sponsor of "Farm Aid 25: Growing Hope for America" concert in Milwaukee at Miller Park.

Meanwhile, down in Dallas for the Red Rivalry and Texas State Fair, Ram Trucks launched the 2011 Dodge Ram Laramie Longhorn. Ram debuted the truck prior to the State Fair and ran promotions around the Texas Longhorns-OU Sooners game this weekend.

At Farm Aid, the Ram Truck brand lineup was featured with product displays and product specialists, "in support of the timeless partnership between farmer and the pickup truck."

"Ram Heavy Duty Truck customers use their trucks as work vehicles, many of which are used by family-run farms and hard-working people within the agricultural industry," said Jeff Kommor, Midwest Business Center Director, Chrysler Group LLC. "The Ram Truck brand is proud to be the official vehicle of 'Farm Aid 25: Growing Hope for America,' and we appreciate the hard work and dedication that the American family farm delivers day in and day out."

Dodge has already had a busy year. In May, Ram became the official truck of the Kentucky Derby and Churchill Downs, while sister brand, Durango, has been busy activating across the Rock 'n Roll Marathon Series of events.

While automakers pulled back severely on spending throughout the recession, most indicators show a rebound in sector spending this year. At Sports Business Journal's recent Sports Marketing Symposium in New York, MillerCoors CMO Andy England remarked on media spending in the auto category: "They seem to be spending like drunken sailors."